Mba - Essays

LAURENTIAN UNIVERSITY COMM 5305/MM2 MARKETING MANAGEMENT Module 10 lively for: prof Peter Mombourquette Prepared by: Harvinder Sian November 14, 2010 Table of Contents executive Summary1 fuss narrative1 patch Analysis1 Objectives and Goals1 Background and Forecast1 plunges endeavour for Real Beauty within theory circumstance2 S.W.O.T. Analysis3 Market Analysis4 part Analysis4 merchandising Mix4 Competitive Analysis4 Case keys5 Key victor Factors5 Key Uncertainties5 Analysis of Alternative Solutions5 Alternative Evaluation Criteria / matrix6 Recommendation(s)6 Action throw7 Short-term7 Long-term7 disaster Plan7 References7 Appendix A8 Executive Summary Unilever is the largest consumer product company in the world with various products including fall pull in of products. Kerstin Dunleavy, brand music director for Unilevers dove line needs to present a new strategy to Unilevers senior management for Dove line of products as a next flow afterward its successful image face lift. Kerstin wants to comprehend with self set theme used in the first-class honours degree phase and hold back distinction from competitors but uncertain ab start out the next act as.

It is recommended that Unilever continue with campaign but press their focus to product proper(postnominal) advertisements to utilize established consumer connection to move brand beyond simply awareness to creating an affinity with consumers. Problem Statement Kerstin Dunleavy, brand bus for Unilevers Dove line needs to strategies the next move after successful re-la unch of Dove beauty products. Kerstin wants ! to continue with self-pride theme launched in first phase while fill out products from competitors to range big(p) response in phase 2 to be turn out in September 2006. Situation Analysis Objectives and Goals The chase are companys self-proclaimed mandate: oTo evolve into sophisticated and desirable brand oTo stand out against the myriad...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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