The Boeing Company :: PEST SWOT marketing strategy

CONTENTS1.COMPANY OVERVIEWp.3 to 4Companys vision, mission statement and objectives Visionp.3Boeing- Airbus market sh are ..p.42. pip ANALYSIS.p. 5 to 10PEST analysis..p.5SWOT analysis p.7Boeing Corporate Culture...p.103.THE BOEING COMPANY MARKETING POLICYp.11 to 30Segmentation....p.11Boeings Positioning and Targeting Strategy..p.12Buyer behaviour......p.15Pricing system in the Boeing-Airbus duopoly . p.16Analysis of Major Customers...p.18Description of Products and Services...p.20The life cycle of Boeings mercenary airplanesp.23Boeings Communication Policy.p.24Public Relations ..p.27Distribution policy...p.284.PROCUREMENT AND SUPPLY CHAIN MANAGEMENT .p.31 to 34Brief overview of Boeings procurance activity ...p.31e-procurement ..p.32Recommendations....p.345.COMPARISON WITH AIRBUS .p.35 to 37Airbus S.A.S brief overview ..p.35Reasons behind the Duopoly ...p.35Comparison of both Boeing and Airbus strategies.....p.36Latest commercial disputes ..p.366.ATTACK AND DEFEND STRATEGIES .p.38 Attack strategy ..p.38Defend strategy .....p.387.RECOMMENDATIONS .p.398.APPENDIXES.p.41 to 451.COMPANY OVERVIEWCompanys vision, mission statement and objectives VisionVisionPeople working together as one global lodge for aerospace leadershipBoeing- The future of flight.MissionTo be the number one aerospace political party in the world and among the premier industrial concerns in terms of quality, profitability and egressObjectivesTo get hold of the above goals and fulfil Boeings mission, the following objectives will guide companyContinuous improvements in quality of products and processesOur commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.A highly skilled and motivated workforceOur most important resource is our human resource the people who design and b uild our products and service our customers. Given the right combination of skills, training, communications, environment, and leadership, we believe our employees will achieve the needed gains in productivity and quality to meet our goals.Capable and focused management To employ our technical and human resources with optimum efficiency, we must ensure that managers are carefully selected, appropriately trained, and work together to achieve our long-range goals.Technical excellenceIn a world of fast-challenging technology, we can only remain agonistic by continuously refining and expanding our technical capability.Financial strengthThe high-risk, cyclical nature of our business demands a strong financial base. We must retain the enceinte resources to meet our current commitments and make substantial investments to develop new products and new technology for the future. This objective also requires contingency planning and control to ensure the company is not overextended should a severe economic downturn occur the plan period.Commitment to integrityIntegrity, in the broadest sense, must pervade our actions in all relationships, including those with our customers, suppliers, and separately other. This is a commitment to uncompromising values and conduct.