The impact of american TV series 'Gossip Girl' on young adult females Essay - 1

The impact of american TV series Gossip Girl on spring chicken adult females (consumerism, product placement, luxury lifestyle) - Ideol - Essay ExampleWith more access to social media and exposure to advertisements, todays youth are receiving overwhelming derive of information. Besides leisure choices, Television is moulding their day-to-day preferences and trying to influence them to adopt a certain unrealistic lifestyle as they view in their favourite TV series. Another study theme is intumescent influence of media on the health and personality building decisions. Be it an attempt to follow an unhealthy lifestyle, acting like an adult or having an access to recent branded goods, there is a constant comparison between real lives and what is being visualised on the TV (Toffoletti 2008, pp.72-5 McRobbie 2008, pp.534-42). On the contrary, these TV shows provide an opportunity to view how certain characters exhibit an ideal behaviour in difficult situations which can be learned by the audience (Hill 2011, pp.354- 357). Consumerism has affected spending patterns and buyers behaviours significantly all around the globe. The eras prominent brands occupy major market share by strategizing techniques that appeal to the youth. This is in spite of buyers prior awareness of the fact that advertisements only show the brands that they want viewers to buy. The effort to incur positive perception in the consumers is so overwhelming that it has a tendency of affecting decisions of even the most knowledgeable buyers (Romeo 2009, pp.18-25). The Television sector is not farther behind in this race and they also strive to increase their viewership. Television is a powerful medium that reaches billions of viewers on a daily bottom (Turow 2005, pp.105-113). Trends introduced through this medium affect millions of young viewers on daily basis (Spalding, 2010). An upcoming trend that continues to gain prominence over traditional television receiver commercials is marketing b rands in television series or movies whereby, big corporations avail their products to actors in a television series as part of costume and interior design as a marketing strategy as is the case in the TV series Gossip Girl. The TV series is based on a best-selling series of novels written by Cecily von Ziegesar about the tumultuous life of Manhattans Upper East Sides elite young adults. The main themes in the TV series revolve around the love life, relationships, deceit, rivalry, power, and money together with luxury lifestyle of the main characters. The series, created by Josh Schwartz and Stephanie Savage, was first premiered on The CW in late September, 2007 (Spalding, 2010, p.3-67). Although, researches do by Turow (2005, pp. 105-113) and Saplding (2010) illustrate how TV, especially sitcoms, affect behavior and preferences of consumers Keum et al. (2004, pp. 372-391) present a different opinion by saying that media creates social mind and status consciousness which leads to spurring an awareness of the social responsibilities associated with consuming and a pursuit of status-oriented lifestyles. These researchers were of the opinion that the shift in social and status consciousness occurs as a resolvent of viewers obsession with emulating the behaviours and attitudes portrayed with the characters they hold in high esteem. This approach infers that TV series such as Gossip Girl plays a persona in influencing viewers social and status consciousness, which in turn affects their attitudes and behaviours with regard to lifestyle and consumer choices. For example,