Social Networking and SME's (small and medium enterprises) Literature review

Social Networking and SMEs (small and medium enterprises) - publications review Example. However, Sicilia & Palazon (2008), conclude that affable networking improves overall efficiency in operations of a business. This literary works review summarizes and evaluates finding of diverse research work done in different parts of the globe in regards to favorable networking and business. It focuses on the impacts of Social Networking to performance SMEs in this modern age of tele discourse. Marketing, publicity and communication atomic number 18 the main business activities in which SMEs integrate cordial networking and business (Rodgers and Thorson, 2000). The following literature review finds out how SMEs harness benefits rising form social networking and it also investigates how these enterprises try to mitigate risks of social networking which include reduced worker productivity, security and compromised legality of operations (Williams, 2009, pg. 225-228). Large enterprises em brace social networking more than than SMEs in their operations (Doherty and Ellis-Chadwick, 57, 2009). The majority of research has focuse on large enterprises and how they merge social networking in their organization. There are three main areas which have received little enquiry. These are the pros, cons and barriers of social networking in SMEs. This justifies the need to explore this field with interest. 1.1 Growth of Social Networking According to Weber (2009), both real and developing states have experienced great effects of the social networking development. More than 130 million Europeans are involved in social networking in one way or another. Between 2006 and 2007, Facebook grew by 270% whereas Bebo which is relatively more popular in the UK than the US by 172% (Weber, 2009). However there are speculations that the amount of cartridge clip people spend on social networks is reducing. This has been explained either as an indication in the growing climax in the social networks themselves or an indication that the record growth of 2006 and 2007 is not sustainable (Nikolaeva, 2006). Even with this explanations, the current expansion of social networking website into non-English speaking countries shows that the influence it has will not fade out in the honest future (Weber, 2009). According to the Institute of Real Estate Management (2010), members of IREM were asked to share ways they have used social networking as a tool to market their business to clients, manage properties, attract potential tenants or interact with current tenants. They also wanted to find out on the future prospects of social networking and results of their lather in integrating their areas of business with social networking. Klyuchnyk, in IREM (2010), indicated that potential clients can get information they remove in a moment. This may include information about rent or price of an apartment in another city or even photos and its location. In Brazil, Twitter and Faceboo k are used widely by traders and companies that sell and purchase real estate. This is according to Fernanda (IREM, 2010). However, law firms are a bit indisposed(p) to exploit networking as they should as they feel that social networking is strongly focused on personal traffic rather than law practice (Rodgers and Thorson, 2000). A legal claim can be justified from comments in blogs where residents may record