'Memo Report – Starbucks\r'

'As you previously requested I have worked out a memo report on; what Starbucks have do in the past, what they argon doing now and how we fuck learn from them. It is actually important to light upon what competitors do when at that place ar uncorrectable market conditions, so there canister be an easier adapting process. Starbucks have 11. 000 stores worldwide, and they serve much than than 40 million customers each week and flat with these enormous numbers Starbucks continues to grow. The conclude Starbucks is still growing is that; people loves the products that Starbucks provide, exactly there is more than to it, Starbucks is also a actually beloved mug.\r\nThey have a wide product jog and they are very progressive, everlastingly making unseas unmatchedd products to keep on being interesting. The cunning thing about this is that you never scram tired of the brand because it’s constantly developing itself, making it a very effective business strateg y. In my intuitive feeling there is the possibility of following the cause that Starbucks have set, it’s undoable to argue with the logical systems of a constantly extending product set forth that is twain innovative and high quality.\r\nStarbucks affect the customer’s needs originally they counterbalance know that they need it. They answer up with thought processs faster than most new(prenominal) cocoa places, making it virtually impossible to criticize the depth of their product range as it is constantly expanding. An example of the meditateive side of Starbucks could be the new â€Å" clamorous coffee” that Starbuck have just added in their product range. The product consists of a subtle packet of coffee that a customer can carry with them and claim coffee almost everywhere, all they need is water.\r\nIt would of demarcation be a great idea to be more innovative at Cafe Nero, as it would satisfy a wider range of customers. However one musti ness have in mind that Starbucks is a gigantic worldwide chain and accordingly can afford to have strong departments only created to make new products. It is, because, non possible to be as innovative as Starbucks, but that shouldn’t handicap us from elbow greaseing. I suggest that we should facial expression at what Starbucks have done, for example with the â€Å" crying(a) coffee” but while we do that we also have to recall that our brand name have to remain ours, eaning that we cannot try to copy what competitors do, but that we have to invent our own success. on that point is another very important aspect; the founder consumer rationalizes and the scotch downturn that should not be bury when we consider how we can be more successful. When people become more panicky of their future economic situation they pull up stakes be less believably to blow over money, meaning that a very logic proposal would be to pass up the prices on our products.\r\nCoffe e is becoming more and more like a culture, for some even an addiction, some people can’t even start their day in the lead they have had their morning coffee. With this in mind, one could make the easy conclusion that there is a demand for coffee and that we could thusly raise our prices. However, I believe that both our current and future customers would appreciate a lowering of our prices, so in a short-term period it would probably lower our income, but I believe that on long-term it would make more customers and make our current customers happier and more loyal to our brand.\r\nWhen the preservation eventually starts getting better, maybe even turning to an economic boom it would be a possibility to slowly cosmetic surgery our prices back to a more natural level because people feel more safe and sound about the future and therefore will be more likely to spend money. When looking at the present consumer trends I think it’s safe to say that consumers love varia tion and creativity. There isn’t a very bulky market for regular coffee anymore; consumers want to see different products and go through different flavors.\r\nThe point of this is that Starbucks adapt to this trend by constantly trying to precede their brand with new products, but at the same time they stay authoritative to their brand and they don’t via media on quality; that is what made their success. These things that I have lined up are what I have found that we at Cafe Nero can learn from Starbucks, I personally believe that Starbucks is a respectable source of inspiration and admiration as they have succeeded in so many a(prenominal) ways. But what we also have to remember is that we also have to stay authorized to ourselves and not become something that we are not. permit Starbucks be Starbucks, and let us be Cafe Nero.\r\n'